The present route 10 was introduced in 1988, essentially as a split of route 73, to preserve the link between Hammersmith and Kensington and the West End, route 73 being diverted away from these areas to run to Victoria instead. The 10 also parallels the 9 for a substantial section between Hammersmith and Hyde Park Corner, and so the choice of route number was quite natural. This was the second time that route number 10 has been used on a London bus route.
The initial route was over the 73 between Hammersmith and King's Cross, and was run by the London United division. However, as work was lost at sister company London Northern, from April 1989 an allocation was introduced from Holloway garage at the other end of the route. For operational convenience the 10 was extended to the back of Holloway garage, via the traditionally rather badly served York Way and Brecknock Road. Initially this section did not run during early mornings, late evenings or Sundays, but a Sunday service was later added, following which journeys were extended to Archway rather than terminating in the back of the garage in Tufnell Park (Monnery Road). The service was then altered to garage journeys only, leaving local passengers to the only other service, the Monday to Saturday C12 running every 20 minutes. The withdrawal of the C12 in 1998 saw the full service running through to Archway.
As part of Mayor of London Ken Livingstone’s plans to introduce congestion charging, it was proposed to split the 10 as it cut right across central London. After some confusion about the numbering, the outcome was that the 10 was shortened to run once again between Hammersmith and King's Cross, while the essentially local route between Archway and Kings Cross, and as far as Marble Arch, would be taken over by a new route 390. Surprisingly, it was the 390 that was to retain the Routemasters, while the 10 would gain new double deckers.
The 10 was put out to tender, the existing contract for the route, with Metroline, being renumbered 390. The "new" 10 was awarded to First London, who, as a temporary arrangement, were parking the buses in the White City lorry park, which is effectively acting as an outstation of Westbourne Park.
London United later took over the contract when it was retendered before the service was withdrawn as part of a programme to reduce the number of bus routes traversing Oxford Street. Route 10 ceased running on 23 November 2018 with the Marble Arch to Hammersmith section being replaced by a redirected route 23. The new Routemasters used on the route were displaced to other services.
Previous route 10's in LondonEdit
The route number 10 had been used once prior to its current use.
There were also in London :-
- Between 1913 - 1951 a Tooting - Southwark Bridge via Elephant & Castle Tram route 10.
- Between 1913 - 1935 a Stratford - Forest Gate (Circular) via Green Street, Barking Road and Greengate Street Tram route 10.
- Between 1913 - 1920 a Stamford Hill - Edmonton via Tottenham Tram route 10.
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